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Today i looked at the film "What We Did On Our Holiday". From seeing the trailer and looking at the poster ( above) i was able to recognise that the genre of the film is a comedy. Just from looking at the poster we are clearly able to see that the film is a joyful and happy one. We know this from the choice of colours; yellow, light blue and white - these bright and light colours create a uplifting mood towards the audience and will therefore encourage them to see the film. Also, in the trailer and poster of the film they have put in the words "from the creators of outnumbered". By making use of this and putting it in the trailer of the film it will entice many more customers as the programme "Outnumbered" is a very well know, successful comedy series and so more people may invest in seeing this film as they like the programme.
Furthermore, by mentioning the key actors in this film, such as David Tennant and Billy Connolly, this will give a big positive effect on the audience as they may like these actors as a person or they may be a fan of their work and are therefore more likely to see the film.
The poster clearly states that the film is a "Hilarious British Comedy". This tells us that the target audience will be national as it's a british film. However, if we look deeper into the audience we might be able to recognise that it is for adults or families as the film is based around a family. By making the film about a family audiences who are part of a family might feel that they are able to connect to the character's feeling or emotions as they may have gone through a similar experience and they can therefore relate to this situation, shown in the film.
By looking at the trailer we are clearly able to see that there are funny family related jokes, and children who are breaking the boundaries. Without meaning to, the children swear in the film as they are repeating what their parents said to one another and therefore the young child picks up on this language. This creates a sense of humour for the audience as this is again very relatable to many real life family situations. By adding to the humour, the children have been told by their parents to lie to their grandparents for the holiday, this encourages them to lie which we know is bad as it's setting a bad example, this therefore creates further humour to the film as any parent know that it is bad to encourage their children to lie to others.
To spread the word of this film they have made their own page on Facebook and Twitter. By making use of this media they are able to attract a bigger audience as many people have their own Facebook and Twitter page. This can also create knock on effects as people may retweet or share the trailer of the film, therefore allowing even more people to notice and see the film. Another form of advertisement that they have used is by doing interviews with various people, this again may by shown on TV or be put on the radio, and therefore anybody tuned into this will be able to notice or take interest in this film. Also, producers such as BBC Films, Lionsgate and Odeon will be able to advertise this film as many people may like these producers and may therefore invest their time and money in watching the film.
Furthermore, by mentioning the key actors in this film, such as David Tennant and Billy Connolly, this will give a big positive effect on the audience as they may like these actors as a person or they may be a fan of their work and are therefore more likely to see the film.
The poster clearly states that the film is a "Hilarious British Comedy". This tells us that the target audience will be national as it's a british film. However, if we look deeper into the audience we might be able to recognise that it is for adults or families as the film is based around a family. By making the film about a family audiences who are part of a family might feel that they are able to connect to the character's feeling or emotions as they may have gone through a similar experience and they can therefore relate to this situation, shown in the film.
By looking at the trailer we are clearly able to see that there are funny family related jokes, and children who are breaking the boundaries. Without meaning to, the children swear in the film as they are repeating what their parents said to one another and therefore the young child picks up on this language. This creates a sense of humour for the audience as this is again very relatable to many real life family situations. By adding to the humour, the children have been told by their parents to lie to their grandparents for the holiday, this encourages them to lie which we know is bad as it's setting a bad example, this therefore creates further humour to the film as any parent know that it is bad to encourage their children to lie to others.
To spread the word of this film they have made their own page on Facebook and Twitter. By making use of this media they are able to attract a bigger audience as many people have their own Facebook and Twitter page. This can also create knock on effects as people may retweet or share the trailer of the film, therefore allowing even more people to notice and see the film. Another form of advertisement that they have used is by doing interviews with various people, this again may by shown on TV or be put on the radio, and therefore anybody tuned into this will be able to notice or take interest in this film. Also, producers such as BBC Films, Lionsgate and Odeon will be able to advertise this film as many people may like these producers and may therefore invest their time and money in watching the film.
Source of Information
http://www.imdb.com/title/tt2725962/
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